Email marketing will make a start-up online business successful and stimulate exponential growth in a successful business. It works so well because it is based on relationship marketing. People tend to buy from those they know, like, and trust, and email marketing builds this level of rapport between the marketer and his or her subscribers through regular contact. In addition, emails remind customers to act on time-sensitive offers, check out new technologies or innovations in the marketplace and discover new tips and techniques about their favorite topic.
Building an email marketing campaign begins with finding a reliable email marketing service. One of the things you should look for in an email marketing service is how many features they have to market efficiently, including statistical apps, attractive newsletter templates, and email deliverability.
The most important tool an email marketing service will offer you an an autoresponder. This is the engine that will build your business to new levels of success and profitability. The best way to use an autoresponder is to create a newsletter that stays in touch with your target audience on a regular basis-weekly, biweekly, or monthly. This newsletter should not only engage their interest but also fulfill some of their desires. For instance, it may be a mix of informative articles with new digital products that will help them earn more money, be healthier or enjoy more fulfilling relationships.
Once the newsletter has been created, then the marketer needs to create a landing page to place the optin form that will link the autoresponder series with subscribers' email addresses. There are many ways of creating a high-converting landing page that persuades people to sign up.
Ideally, it is best to hire a copywriter to create compelling copy for the emails in the autoresponder as well as to write sales copy for the landing form to raise the optin rate above average. This one-time expense will more than pay for itself during the life of the marketing campaign because of the efficiency of email marketing for increasing revenue.
With everything in place, the last and most important task is to create list building strategies that will drive visitors to the landing page around the clock. There are numerous ways of effective list building.
Three powerful techniques are blogging, article marketing and using Google pay per click advertising.
Blogging will presell visitors before they arrive on your landing page. A blog that has search engine optimized posts will attract organic traffic from the major search engines based on relevant keywords. In addition, the blog can be linked to social media sites like Facebook and Twitter to increase exposure.
Article marketing will attract a stream of pre-sold visitors via article directories.
Finally, pay per click advertising will generate immediate traffic from ads placed on the Google search pages.