Email is common way to communicate and contact customers and is accepted by most people. Most consumers see it as standard practice to give their email address to a business entity when they make a purchase online. But once a business has an email address of a customer or prospect, how can email marketing benefit the business?
An Email List Of Prospects Helps A Business To Grow
To grow your business you need to build a list of emails of both customers and prospects. The best way to do get the email of a prospective customer is to offer something of value for free in exchange for their email address. If a prospect provides you with their email address it shows that they are interested in your business and want to hear more from you.
Email Marketing Increases Conversion Rates
Email marketing is one of the most, if not the most, effective forms of marketing. Email marketing still enjoys a higher ROI (return on investment) than any other online marketing method. The conversion rate for email marketing is shown to be 4% to 7% over time. That’s because a prospect needs to see your message 7 to 8 times before they trust you enough to buy something. Email is the perfect way to do that.
Email Marketing Creates Repeat Customers
The best way to increase sales is to keep your customers happy so that they become repeat customers. It costs 6 to 7 times more to get a new customer than keep an existing one. When somebody has purchased a product from you and you have their email, you can now email them special deals and more value. Email marketing tells your customers about other offerings that they may be interested in. We all love to feel special and everyone loves a bargain.
Email Keeps You Super Close to Your Customers
How often do you check your email? Once a day, twice a day, every hour or more? Email marketing gives you the ability to send messages to your customers any time of the day.
There is no set formula on how often you should send an email to your subscribers. You need to find a pattern and frequency that works best for your business. Your emails should always provide value to your subscribers. If you constantly keep trying to sell to them, they will start to regard you as an interruption and start to unsubscribe from your list.