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The advertisement of a brand, product, or service through the electronic mail is called email marketing. This type of internet marketing can be used to gain new customers or improve the relationship between the current customers and the business. Email marketing is sent to one customer. A business can also use a subscription service, rely on customers giving the business referrals, or paying a small fee to an email broker. When reaching out to new customers a company will generally use a combination of all of these methods. The question is why have the emails of potential customers and sending them out one at a time. The answer is to use bulk emailing. This is when the company sends the same or almost the same message to many email recipients.

To do bulk email the company will need special software. This software will take each single e-mail address from the list and send a single message to each one. The number of recipients of these emails can range from hundreds to thousands. It depends on the size of the company and its customer base or how many potential new customers they want to reach. Although bulk emailing is thought of as a direct marketing tool used by a large company it can also be used by individuals and small businesses. For individuals, bulk emailing could be used to share family photos, send out invitations to an even such as a family reunion, or to spread the news on a special event. The information would only be sent to family and friends the individual would know.

A business, large or small, often launches an email marketing campaign as a method of promoting services or products to customers. This type of campaign can be used to reach existing or prospective customers. Some companies will create different versions of their bulk email and create unique messages that are targeted at certain groups of customers or individuals. Bulk emailing is a technique that lets the marketer communicate easily with a bigger number of recipients at the same time it can also permit them to do it in a personalized way. For example, it will allow the company the management of the mailing lists so they can target communications to a diverse number of subscribers. It will also let the marketer segregate the recipients based on their requirements and interests.

If a company wants to use the email system as their promotional means, bulk emailing can be a valuable too. It does not necessarily constitute bulk emailing as spam but many times spam campaigns are launched using this type of mailing. If you are using bulk email marketing some potential customers may think it is spam and delete it.


Source by Lora Davis

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